My Eyes Must Deceive Me

So, I'm watching the end of the Cowboys-Cardinals game. And a commercial comes on television. For Natural Light.

Yeah. That's right. Natty Light. The Beer.

And ... it's not a parody. It's a real commercial. With a real attempt to create brand loyalty for Natty Light, with buzz words and hype and slogan and jingo and the such.

Are they seriously trying to convince me that anyone out there exists, let alone enough people to warrant the price of an advertisement, who can buy Natty light out of brand loyalty and advertising? Or, really, for any reason other than "it was the cheapest beer at the corner store"?

Burning River

Yeah.


Good stuff.

Great Idea

We went shopping today, in Columbus. On a whim we stopped in World Market. They let you piece together different imported and micro brews into a "build your own 6-pack".

What a great idea.